The intersection of pop culture, consumer, & technology
Welcome to Everybody Ventures, where we redefine the landscape of venture capital by merging the dynamic realms of pop culture, consumer trends, and cutting-edge technology. As a forward-thinking investment firm, we thrive at the intersection of innovation and cultural relevance. Our mission is to identify and support the boldest ideas and visionary entrepreneurs who are shaping the future of industries. We believe that the most successful ventures emerge when creativity meets technology and resonates with the pulse of society. Join us on this exciting journey where we don't just invest in businesses; we invest in the evolution of culture and the transformative power of ideas.
Investment
We invest in early stage companies from Pre-seed to Series A. Our check size is $100k.
Advisory
For companies we believe are too early for an investment, we offer advisory services.
Consumer-led
The consumer is our North Star. We invest to support evolving societal needs and further the potential of people. We see technology-driven change as a means to meet the consumer—your user—where they are going.
Thesis-driven
We leverage our research to uncover business opportunity and invest in the teams best positioned to reshape categories and help transform culture. The work doesn’t stop when we invest. We also help our portfolio companies with marketing and branding strategies.
Brand partnership ecosystem
We’ve partnered with some of the world’ top brands pioneering consumer and pop culture. Our unique approach to venture capital extends beyond traditional funding, as we actively cultivate synergies between our portfolio companies and leading brands. By forging strategic alliances, we create a collaborative environment where innovation flourishes, driving mutual success for both startups and established brands. Our dedicated team leverages industry expertise and an extensive network to curate meaningful connections, facilitating unparalleled opportunities for our portfolio companies to thrive.
FAQs
-
We invest in early-stage consumer technology businesses that bring people together. Think: cheaper, faster, richer, healthier, more fun, more connected, more productive, more sustainable.
We’re industry agnostic but some of the industries we’re interested include: gaming / esports, future of work, musictech, fintech, creator economy, web3, social media, health, sustainability, and anything related to pop culture.
-
For us, pop culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system. It includes media, entertainment and leisure, fashion and trends, linguistic conventions, among other things.
Pop culture is what connects us together on a common level.
-
Our Fund I (current fund) is $10M.
-
We invest in pre-seed and seed rounds.
We may occasionally invest as a follow-on investment into a Series A round in existing portfolio companies. However, our initial investments primarily are at the pre-seed and seed stage.
-
Our first check is usually $100k. Unfortunately, we will not be leading rounds from Fund I.
-
Most of the time, our process takes about 2 to 3 weeks to decide if we’re going to move forward or not.
-
We are always looking to accept applications from diverse and nontraditional founders (and encourage all submissions that fit our investing criteria above). However, Everybody Ventures is not a diversity fund. We consider ourselves to be an innovation fund.
We invest in companies based on a startup’s business model / unit economics and the hustle of the founders who lead these companies.
-
We do not invest in art/film projects, pharmaceutical or medical device companies, solar panels, land, restaurants / physical retail or traditional brick and mortar small businesses.
-
Our sweet spot is for companies that have built at least a minimum viable product (MVP).
-
Yes, always.
-
We will be investing in 75 startups in 3 years through Fund I.
-
Yes
-
Bruce Hamilton is the Founder & General Partner of Everybody Ventures. He is passionate about using his entrepreneur experience, business development, marketing and creative background to develop brands and help them scale.
Bruce previously served as Co-founder / General Partner of Mech Ventures, a $10M early stage venture fund investing in companies building the future of pop culture. He’s also a serial entrepreneur that has built and scaled several companies leading to one acquisition. As a marketing executive and CMO, he helped lead House of Glue, an art e-commerce company, to a successful acquisition.
During his career in the music industry, Bruce was an A&R at Sony Music / Epic Records where he worked with artists such as Travis Scott, Fifth Harmony, and several others. He was also the Founder & CEO of Samurai Entertainment, a talent management firm representing artists, producers and songwriters.
Bruce and his work has been featured in publications such as Forbes, TechCrunch, Rolling Stone, Billboard, Complex, Black Enterprise, Fader, Buzzfeed, Vibe Magazine, The Verge, AfroTech, The Independent, Rolling Out Magazine, and more.